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VEDA Group of Companies Summarizes Rebranding in All Areas of Activity

According to Managing Director of VEDA Group of Companies, the new image combines familiarity and novelty, which should have a positive impact on business development.

The company has adopted a new logo and corporate identity, showing its commitment to the dynamic development and embracement of the new standards of doing business in Ukraine.

“Our goal was to preserve the brand familiarity and at the same show our willingness to keep abreast of the times. To achieve this, we turned to the traditional principles of the company: innovation, dynamism and openness,” said PR Manager during the presentation of the new style of VEDA Group of Companies.

Rebranding is part of the overall development strategy of the company and one of the key steps in the transformation that is taking place in the company. By bringing a new corporate identity, we emphasize the high level of customer orientation, willingness to respond to modern trends of doing business and our commitment to innovate.

"At the end of 2012, we felt the need to update our corporate identity because of the overall progress in the company’s business processes. We set targets and deadlines, and now we are happy to see that the process has been completed ahead of schedule. We are pleased with the results,” said the Managing Director.

The company has already started to adopt a new corporate identity in company documents, technical documentation, advertising materials and office design. By the end of 2013, we expect to be using the new logo and corporate identity in all of our areas of activity.